Manila Bulletin Online
> > > July 5, 2008
> > >
> > > Goat milk producer caters to a niche market
> > >
> > >
http://www.mb.com.ph/AGRI20080705129008.html> > >
> > > A goat farm has come up with a technology that can significantly
> > > contribute to the country's nutritional sufficiency.
> > >
> > > The technological breakthrough from Alaminos Goat Farm (AGF) can
> > > produce two liters of fresh milk per doe daily for 300 days a
year
> > > even under extreme tropical conditions.
> > >
> > > The AGF's breakthrough not only addresses the country's
> insufficient
> > > production of this commodity, but also solves the problem of
> lactose
> > > intolerance, which often results in diarrhea when the body
fails
> to
> > > fully digest milk.
> > >
> > > The proteins in goat's milk, according to AGF, have finer
> globules and
> > > form a softer curd in the stomach, making it easier to digest
and
> > > suitable for those who are lactose-intolerant.
> > >
> > > "Goat's milk is also the closest to mother's milk. It is a good
> > > natural food and rich in vitamin A and calcium. It is full of
> > > essential vitamins and minerals necessary for a healthy and
> balanced
> > > diet," AGF said in a press statement.
> > >
> > > Thus, AGF is now producing goat's milk and cheese under the
brand
> Milk
> > > Star. AGF will formally launch the brand at the World Trade
Center
> > > Metro Manila on October 9 to 11 during the staging of Agrilink,
> > > Foodlink and Aqualink, the country's biggest and most
prestigious
> > > annual international trade show on agribusiness, food and
> aquaculture.
> > >
> > > The company will also exhibit commercial and purebred Saanen
> doelings
> > > and bucklings and Boer goats at the outdoor display area to show
> > > visitors that dairy goat farming can be done in the Philippines.
> > >
> > > The AGF exhibit is one of the many amazing others that showcase
> niche
> > > marketing as an effective way to grow one's business. This
> strategic
> > > thrust is highlighted by Agrilink's 2008 theme: "Sustaining
> > > Agricultural Growth Through Niche Markets."
> > >
> > > Chaired by National Vegetable Council (NVC) president Lyndon
Tan,
> this
> > > year's Agrilink brings global attention to an emerging trend
that
> > > favors health foods and boosts the rise of niche markets
> nationwide.
> > >
> > > Tan himself has developed many niche products over the years
> through
> > > his firm Basic Necessity, which successfully pioneered in modern
> > > lettuce farming and introduced ready-to-eat vegetables in meal-
> size
> > packs.
> > >
> > > Other examples of niche products that have successfully
graduated
> into
> > > the mainstream market are the locally grown organic foods and
low-
> fat
> > > salad dressings that carry brand names and now command large
> consumer
> > > following.
> > >
> > > Non-mainstream products taking the same route in brand and
market
> > > development are mangosteen and papaya pastes, yogurt, civet
> coffee,
> > > goat's milk soaps, pangasius, black tiger prawn, malunggay tea,
> > > vermimeal, cockfighting equipment, and muscovado sugars, among
> many
> > > others.
> > >
> > > Many other products and services using niche marketing as a
> strategic
> > > business development tool will be exhibited at the Agrilink,
> Foodlink
> > > and Aqualink 2008.
> > >
> > > The exhibits include postharvest facilities, feed ingredients,
> feed
> > > milling equipment, fertilizers and pest management products,
> transport
> > > and logistics, waste management, food ingredients and
additives,
> food
> > > packaging, food processing equipment and machinery, dairy
> products,
> > > horticulture inputs, meat products, animal health and nutrition,
> > > aquaculture equipment and supplies, breeding and spawning
> > > technologies, aquatic feeds, and industrial marine products,
among
> > > many others. For more information, email frld@
> > >
> > > Co-organized by the Foundation for Resource Linkage and
> Development
> > > with some 20 national trade associations, Agrilink 2008 also
> includes
> > > technology seminars, live animal display, company presentations,
> > > product demos, and many other business-to-business and consumer
> > > marketing activities.
> > >
> > > Supporting the triple events are the Department of Agriculture,
> > > National Agricultural and Fishery Council, Bureau of Fisheries
and
> > > Aquatic Resources, and the French Chamber of Commerce in the
> > > Philippines (Le Club).
> > >